Wednesday, 1 September 2010

Quest for the sparkling white cotton - Home - livemint.com



On the CIE Index, an international standard for whiteness, Indian cotton fabric achieves a rating of 145; American and Egyptian fabric, by comparison, achieve ratings of 155 and 160, respectively. The gap may not sound massive, experts say, but visually the difference is huge, leading to the lower-rated cloth being rejected as inferior.

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